Thursday, 25 December 2014

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9 Reasons to Use Your Blog as Pillar of Your Social Media Strategy

Tickets for Social Media Marketing Series are open to sponsorship. If you want to sponsor one of our ticket, thank you consult the “advertisers ".

The popularity of social media tend to relay the blog in the background of e-marketing strategy of some companies. For example, they prefer to invest in Facebook at the expense of their blog or website. Facebook appears to them as the ideal place to develop their professional activity due to several reasons: a large consumer market, free and ease of use of the platform, word-of-mouth etc ...


However, the blog has distinct advantages over social media. I do not intend to raise the question of the choice between the blog and social media. I think that on the contrary, companies have an incentive to use the intrinsic benefits of each medium in order to increase the effectiveness of their e-marketing strategy. But I wish to explain why the blog should be the focus of your efforts on social media.

1. Your blog let's belongs

Your blog belongs to your company. It has a unique address that you registered with an accredited provider. You are responsible for its content, for better or for worse. Your blog can not be disabled or deleted as is the case for your social profiles or your professional pages.

Moreover, as you are at home, you set your rules and you do not suffer those of another company. This feature puts you away from decisions that could negatively affect your business. An example would be if you sell products on Facebook through an application and tomorrow Facebook decided it was no longer possible to create tabs for this type of activity on its platform.

2. You keep control of your company's image

You decide the editorial line of your blog: you choose the information you post there or events you want to communicate. Comment moderation is useful in case of conflict with about terms and conditions of your blog. It is not of course to remove criticisms that might be made against you.

Whatever the degree of excellence of your business, you will not escape these criticisms and / or claims of some customers. However, a blog allows you to centralize these remarks in one place, to respond quickly and provide solutions when necessary.

The large number of social media platforms and vitality that characterize them, make the image control more difficult undertaking.

3. Your blog humanizes your company

Your blog makes your company more "accessible" to your readers. This is no longer the entity "Company X" or commercial service that caters to its audience but one or more identified editors with a single voice, sometimes an avatar, and often a more casual style.

While the websites tend to lack soul, the blog helps establish personal connections and close relationships involved in the development of a reassuring image of your company.

4. Your blog allows you to achieve your marketing objectives

Your blog helps you accomplish many marketing objectives: to increase awareness of your business, find new customers, increase sales etc ... By its means, you have a formidable weapon: it’s content. Indeed, tickets can attract visitors and even pre-qualify your audience when they are drawn with relevance.

Whatever your marketing objectives, stages of the funnel are the same: to attract visitors, convert your visitors into subscribers via the registration for your newsletter and get your subscribers to perform the actions you want.

Another plus for your blog: transforming your success attractive elements to generate even more interest to your company.

5. Your blog improves your SEO

The production of articles optimized according to strategic keywords helps improve your SEO and visibility of your business on Google. A blog also facilitates the creation of a favorable SEO architecture (structure, deep links, page hierarchy etc ...)

In addition, more interesting your content is, the more likely you are to get inbound links, and if possible from influential sites.

Finally, Google loves content "fresh" and the blog greatly facilitates regular articles.

6. Your blog helps you build a community

We often talk about the use of social media to create a community and promote engagement. But it is also true when it is a blog. A one difference: the community of your blog is yours.

The blog is a great tool to promote two-way dialogue between a company and its audience. Consumers may well join the discussions, ask questions, and connect with more personal business.

The existence of a community fosters commitment, loyalty and super fans of emergence or evangelists involved in promoting your business.

7. The blog makes sharing your content

The blog makes sharing your content with your subscribers via your RSS feed or newsletter. It also allows your visitors to distribute your information via social sharing buttons implemented in your articles.

8. The blog is flexible

You can add extensions to provide new features and adapt to rapid changes your blog web. This flexibility helps to increase the effectiveness of your blog.

9. The blog is media

The website advertises many multimedia formats to enrich your content: PowerPoint presentations, videos, podcasts, pdf documents etc...
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Wednesday, 26 November 2014

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3 Tips for Creating Burglar-Proof Security for Your Home-Based Business

While a successful home-based business is an entrepreneur's dream, it can also be the target of cyber criminals and burglars. That's why owners of home-based businesses need to protect their own self, the information from their customers and the rest of what constitutes their business.

While there are countless individual concerns as far as security is concerned for home businesses, they can be grouped into three major categories: basic security, video surveillance and monitored alarm systems.

By following the below tips for each of those concerns, home-business owners will be able to better protect themselves.

Address Basic Security concerns


People with home businesses tend to become so comfortable with their neighborhood that the idea someone is waiting to break into their building seems as far away as Mars is from Earth. While this may sometimes be true, home-based businesses need to begin taking extra security precautions against potential threats.

The following tips address basic security tips that can be put in place before any type of alarm system is installed:
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Keep keys safe from potential thieves: While handing out extra copies of keys may seem innocuous to close friends and family, they may lose them or turn out to be less than trustworthy. Keep keys in a safe place to make break-ins difficult.
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Don't display valuable items in the open: Potential clients entering home businesses can sometimes be ones looking for easy burglary opportunities. Refrain from enticing potential burglars by keeping valuables hidden during business hours.

Lock home doors and windows: An easy entrance makes homes and businesses more opportune targets for break-ins. Keep windows and doors locked to make entry difficult for criminals.

Add Video Surveillance


Video surveillance is the next security feature that any home-based business should have. Visible cameras make it possible to deter and track thieves, while hidden cameras in key places can make identifying thieves easier.

Choose a camera appropriate for the environment: Indoor cameras should always remain indoor due to their lack of weather- and water-proofing. Outdoor cameras should be resistant to water and have some degree of night vision.

Employ motion sensors: Motion-sensing lights in conjunction with motion-activated cameras can ward off potential criminals while creating an extremely efficient recording system. Opt for this type of surveillance setup when possible.

Utilize IP surveillance: Video accessible by Internet access, more popularly referred to as IP surveillance, enables home owners to monitor their home from their smart phone or computer. This makes surveillance systems easy to use and better at keeping home businesses secure.

Employ Active Monitoring


The third step that any home business owner should take to secure their business is to employ active alarm monitoring. This can catch burglars in the act, and keep property safer than the standard alarm system would.

Get alarm reporting: Active notifications can be sent via text messages and email with an actively monitored alarm. This will ensure that things stay secure.

Opt for real-time video feed functionality: Being able to monitor cameras and other devices should be something that any home business security system can do, but having video feeds sent via email will make this far easier. Combine this with real-time feeds to have a stronger security setup.

While running a home-based business may seem without a downside, the clear need for additional security is there. Business owners cannot rely upon their neighbors to do the same job that a smart security setup can to protect valuables, information and anything else within a home-business owner's property.
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Author Bio

Alanna Styrka is energetic, Confident, self motivated blog writer. She writes creative articles or journal on various channels . Now she writes a blog for electronic security system for a company Electronic Eye Security.
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Tuesday, 11 November 2014

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Medical Termination of Pregnancy(MTP) Amendment bill 2014 by Narender Modi

Today the top agenda of the Indian government is to provide Health Facility. The Prime Minister of India Shri Narender Modi has energetically exchanged the topic that our focus should be on health assurance not on health insurance. But now there is a lot of issues in the Medical Termination of Pregnancy (MTP) Amendment Bill Draft in the Health Ministry of Indian Government. It is mentioned in the draft that any of the Private Registered Healthcare Providers also have a right for abortion while this right must only be to the educated doctors. It became very critical for the doctors to abort a child of about 3 months but in the new bill it is mentioned that it could be done for a 6 month child which will become very risky. As we all know that private registered healthcare do not have educated doctors.

More we need to think about this matter is for those women who stay in villages or far from the private hospitals. It is also mentioned in that bill that abortion is possible up to 6 months due to some medical reasons but it must be done by the educated doctors. But at this critical condition we should not throw the women in these uneducated private health care centres. As we all know that abortion is a sin but still some people opt that because of various reasons. Some of them are heaving medical problems and some are having lust to have a son only. But now a days people are showing their trust in a baby girl because girls are also showing their necessity in every era of world.

MTP 2014
They can also make their parents proud on them. To stop this government is trying its best throw various mediums like Ads, Newspapers, Internet and Banners etc. Our government has special women care departments in India also the government is forcing on the education of women. It is good to know that the Maternal Mortality rate has decreased in last few years but it is still about178 in 1 lakh. Lack of doctors should not be the reason for these deaths as the government is promising us for better health assurance every day.
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Tuesday, 28 October 2014

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Lesser-Known Spices In Indian Cuisine

Open up someone’s spice cupboard and you never know what you might find. In the kitchen of a seasoned cook it will probably be packed full of jars, boxes and packets of herbs and spices. In the kitchen of someone who relies more on takeaways than home-cooked meals, then salt, pepper and some chilli flakes might be the extent of what is on offer. Regardless of how well-stocked your larder may be there will always be a few spices that you are far less familiar with than others. Here are a few of the lesser-known spices used in Indian cuisine that you don’t see every day:

Ajowan: Native to southern India, ajowan is related to cumin and caraway but is very different in taste. In Indian recipes ajowan is also called lovage, ajwain or carom. Ajowan seeds are often found in Indian households as they are thought to help relieve indigestion and flatulence (the spice is also often cooked with beans and pulses for the same reason). When ground to a powder,ajowan can taste hot and bitter, but when cooked it produces a subdued flavour similar to thyme.

Spices In Indian Cuisine

Amchoor (mango powder): Mangoes are native to India.They are referred to as the ‘king of fruit’ and are the national fruit of the country. As well as being used to make chutneys and pickles, mango is also used to make amchoor. Unripe, tart mangoes are sliced, sun-dried and ground to a powder to make the spice. It is most commonly used in north Indian vegetarian cooking and gives a tangy sour taste to dishes.

Asafoetida: In its powdered form, asafoetida has a strong, rather unpleasant smell. The taste is bitter and pretty unpalatable when eaten alone. Fried in hot oil, however, the foulness vanishes and the spice tastes more like onions. The spice is harvested from the ferula plant and the entire plant gives off asafoetida’s ‘distinctive’ smell.

Fagara (Sichuan pepper): This spice is not related to (and should not be confused with) black pepper. Fagarahas been used in cooking and medicine in India for centuries. Fagara is produced from the dried berries of the prickly ash tree and is commonly used in cooking in the states of Maharashtra, Karnataka, and Goa. The berries have a woody, spicy aroma and taste quite bitter.

Mace: You will probably have heard of nutmeg, but perhaps not mace. This is the lacy coat (called the aril) that covers the seed. Mace is mainly found in Moghul dishes in Indian cuisine. In taste, mace is a more refined version of the rich, warm aromatic flavour of nutmeg. When ground, mace tends to retain its flavour longer than other ground spices.

Zedoary: Native to India and related to turmeric, zedoary is often paired with chicken or lamb in Indian dishes. It is highly aromatic and has a musky, pungent flavour. Similar in many ways to ginger, zedoary is bitter to taste. The spice comes from the large fleshy underground root of the zedoary plantand is almost unknown in the West and is generally replaced by ginger.
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Why Garam Masala Symbolises Indian Cuisine

If there is one element that is unequivocally linked with Indian food, what would you say that is? For many – albeit largely those in the West – it would be garam masala. Luckily, our knowledge and understanding of Indian cuisine has progressed enough to know that curry powder doesn’t exactly scream authentic Indian culinary tradition, although these things take time...

Unlike curry powder, garam masala has its roots placed firmly in India. A fairly standard ingredient in many store cupboards, we dutifully add it to dishes when the recipe calls for it and most people will have used it at some point in their lives. But what do we really know about it other thanit can transform any dish into an Indian taste sensation?

One stumbling block comes in the composition of garam masala. We know it is Indian in flavour, so that must mean it is spicy, right? Well, no. Chillies are generally what provides heat in a dish and garam masala is chilli‐free. Instead, it contains a blend of spices that can vary, but nearly always include black pepper, cardamom, cinnamon and cloves. Together, this combination creates a pungent flavour and aroma without a spicy kick.

And sticking with the fiery theme, a bit of investigation reveals that garam translates to mean ‘hot’ (masala, incidentally means ‘blend of spices’). So what does this heat refer to? In ancient Ayurvedic teaching these spices are believed to ‘heat’ the body by raising its metabolism. This is also a reason why garam masala is so closely linked with northern India rather than the South. By eating food flavoured with these ‘warming’ spices they work to keep you warm in a colder climate. Chillies, on the other hand, cause you to perspire, thus
meaning your body temperature drops (far better for hotter climates).

This North‐South divide is further highlighted with the fact that garam masala is virtually unused (and almost unheard of) in the southern states of the Indian subcontinent. There are a number of theories about why this is the case; one focuses on the fact that garam masala uses the more expensive spices during years ofardent spice trading. The inclusion of cinnamon, cloves and cardamom rather than the locally grown coriander, cumin and ginger would suggest that garam masala was used in the kitchens of the nobility, not in everyday

Very rarely does garam masala feature as the main ingredient within a recipe. Rather than taking a star role in a dish alongside the staples of ginger, garlic and turmeric, it is generally added towards the end of the cooking process and just prior to serving. But as a flavour enhancer, it does its job extremely well, and for that we don’t what we would do without it. For a meal that symbolises all that is great about Indian cuisine, London’s oldest fine dining Indian restaurant has it all.It is refined, opulent and serves authentic Indian dishes with a modern approach – it is guaranteed to give you an experience you’ll never forget.
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Monday, 29 September 2014

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Determining Hiring Timeline In 3 Steps

Hiring employees for the first time for your small business can be a stressful experience with no automated recruitment process to save your day. Large businesses usually have a solid recruitment process with top notch pros and hiring professional at their disposal. But for a small team solely meant to take up the hiring process, it could be a trial by fire without a proper Applicant tracking system in India. The entire employee tracking system in India ranging from defining the job description to conducting interviews requires a proper HR team and small businesses are faltering without a proper guidance in this area. Here are 3 steps that will help you obtain the best talents in a timely manner.

Step 1: Finding the missing links

Evaluate the performance of your employees to find out missing links in your team. Project management softwares like Yammer, basecamp and hall can come in handy to assess employee performance and find out reasons for any downsides on productivity.
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Team work with good collaboration and communication with the management is very important to meet the hiring demands of your company. Finding the right candidate could cost you your company’s entire workforce as the hiring process is not expected to be a bed of roses.

Identify any holes in your workforce by regular and timely checks with your hiring manager. An efficient Applicant tracking system in India will provide you with functionalities that allow you to easily collaborate internally and share applicant information with concerned personnel.

Instead of trying to fill in all the holes, try to create new revenue opportunities around a new position so that your company does not suffer from the consequences of bad hiring decisions.

Step 2: Test your Process

Test your new hiring process that may be employing a new tool like an online applicant tracking system or an improved Employee referral program in India on any particular position to assess its efficiency. A position for a front desk admin can be taken as a test position as it will not affect your company’s mission. Assess your timeline by tracking the time taken for

• Placing job ads
• Scanning of applications
• Contacting candidates
• Screening and interviews
• Evaluation and taking hiring decisions
• Proposing offers

Take your assessments to the next level by finding what attracts your candidates by testing your job descriptions. Also remember to track the applicants to hire ratio to know how many were interested in the job position offered. All these activities can be effectively carried out by using an online Applicant tracking system that provides you with a customizable workflow.

Step 3: Track your candidates from start to finish

Concentrate on the time taken in between each task carried out in a recruitment process. The following questions can help you analyze your timeline.

• How long did it take for the collection of applications?
• How long did it take to contact the shortlisted candidates?
• How long did it take to go through with the next stages of hiring (screening,
• How long did it take to make a hiring decision?
• How long did the candidate take to accept the offer?
• How long was the time period between the offer and actual commencement of work?

When you find the parts where your hiring process is lagging, get your team to work on methods to improve your timeline. Shorten your timeline by shortening each actionable time framework by 2 to 3 days. A slow hiring process makes a candidate feel that the hiring process was not good enough and that damages your credibility. Following these steps will ensure a scalable process by filling out the gaping holes in your timeline.

Author Bio: Anoop Singh is great and expert writer of GrownOut Who want to share his knowledge and experience about Applicant Tracking System and Referral Hiring Program In India in his free time.
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Saturday, 30 August 2014

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Why DDA Housing Scheme is Preferred More

Delhi Development Authority has recently announced the 2014 housing scheme for which the applications will be invited from September 1st till 9th October. The authority is offering a total of 25,034 flats in this 2014 scheme making it the largest such offering ever. The flats in the scheme are priced between Rs 14 Lakh to 1.2 Crores.

The earlier 2 schemes of DDA in 2008 and 2010 received 5.67 and 7.5 lakh applications for 5,238 and 16,118 flats respectively. The authority is expecting to receive about 15 lakh applications this time from applicants across India. The printed application forms and brochures will go on sale from September 1st.

Now, when we compile the numbers, the applications received in 2008 were 108 times more than the number of flats offered while the number fell down to 46 times in 2010 scheme but still a huge number. Since the 2014 housing scheme is coming after 4 years and offering highest number of flats across the different income groups, the number of applications may cross even 15 Lakh.

Now the question arises, why so many people apply for DDA schemes while there are many private developers offering houses at different locations in Delhi? Below are the two major reasons that we can think of.
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Cost of Flats

This is probably the biggest reason why people prefer DDA schemes more than buying flats in private market. However the authority is offering flats at a starting price of Rs 14 Lakh which is not a small amount but when you compare it with the market prices for a similar flat it is much lower. For example, the 2BHK flats in Dwarka which are being offered by Delhi Development Authority at a price between Rs. 14 Lakh to 70 Lakh are priced between Rs 70 Lakh to 1.2 Crore in private market.

Security and Assurance

The second biggest reason that we can consider is the security of ownership. The real estate market in India especially in the metropolitan cities is full of fake people and properties. The private developers, real estate agents and brokers can make a fool of you by selling a flat to you which they have also sold some someone else, at the same time. If you do not take steps carefully, there are many chances that you can be the victim of real estate fraud. There are no such chances of frauds with flats in DDA schemes. However it has happened in past that some successful applicants sold their flats to more than one customer but DDA has taken some serious steps this time to almost eliminate this kind of unsolicited trading.

The assurance in terms of future developments is that sometime it may happen that private developers do not take proper approval from the relevant government departments to build the housing project and the project be put on hold or demolished. This way the money of investors and individual buyers stuck for years until the case is finalized.

While cost and security of flat ownership are the two biggest reasons, the other things such as government facilities, the location and other residential facilities cannot be ignored.

Even in the DDA 2014 flat scheme, there have been several improvements made compared to the earlier schemes in terms of both policies and construction quality. For example, the authority is withholding the flat ownership for first 5 years of allotment to reduce number of applications done solely for investment purpose and improve the distribution among the ones who are in real need of a house. On the construction side, the authority is using prefabricated material and latest construction technology to build the flats which will also be environmental friendly.
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Read more about DDA 2014 housing scheme, eligibility criteria and application procedure at
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Wednesday, 20 August 2014

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Gardening Advice for Beginners and Seasoned Gardeners

Gardening is an endeavour that requires a considerable measure of arranging and research. Where to start? First, arrange the design and settle on the plants. What would you want to have in your enclosure? Will it be a simple yard or also fruits, vegetables, trees, shrubs, or flowers? A garden would be exhausting without all the glorious plants you could include, wouldn't it? At the point when choosing the plants, consider the intricacy of their support and whether your territory can oblige the plants of your decision.

When the arrangement is prepared, it's time to dispose of the weeds, level the soil and start planting. The easiest approach to dispose of yearly and perpetual weeds on a disregarded grass is by cutting it customarily. In any case first, what are annuals and perennials, and what is the contrast between the two?

Annuals are plants with a life cycle of under a year. For instance, the plant sprouts from a seed in the spring and blooms in right on time summer. In pre-winter, the seeds fall and the plant dies. Annuals incorporate weed (for instance, bindweed) and flowers (for instance, marigolds). Perennials live for several years. Their stems kick the bucket in the winter, however the roots remain and start to structure new shoots in the spring. Here are a couple of examples of perennials: daisies, iris, and wormwood.

On the off chance that you start cutting a disregarded yard once a week, you will in the end dispose of the dominant part of yearly weeds and minimize the spread of perpetual weeds. The grass will develop once more, yet the slice weeds won't have the capacity to blossom and grow.
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The thing to recollect when you need to start planting is to start small. We should always start with a small plant couch first, something like 25 or 30 feet square which can oblige for about 30 plants. This will permit you to go for your green thumb. On the off chance that you like and appreciate your enclosure, then you can always expand and increase your planting.

Planting must be carried out in a territory that gets no less than six hours of sunlight. We must choose a site with great soil. We can include mulch or compost as nutrients to the soil so that the plants will develop better.

Plants need to be prepared all through their developing season. The kind of treat we use will rely on upon the soil substance and ph adjust however prepare will unquestionably be required for most plants. Compost might be also be used. Just by including a couple of inches of natural mulch will enhance richness and help the soil to hold moisture.

On watering the plants, it is somewhat more fluctuated as every sort of plant needs distinctive amounts of water. The measure of water will also rely on upon where you live, the atmosphere and the amount rain your range receives. Watering is more compelling amid the cooler parts of the day. Amid the hottest periods, plants will need watering something like 3 times for every

week. Nevertheless, always verify your plants get enough of water as it is essential for the plants to develop.

Plants need to be pruned every once in a while. Pruning plays a critical part in our arrangement support. On the off chance that you made an awful showing while pruning, don't stress, treat it like a terrible improved hairdo. The plants will develop once more.

Gardening is not an easy task as we need to battle against a lot of people outside forces such as climate, insects, disease and weeds. Most of the time, we are more concerned on the best way to dispose of insects and pests. At the point when pests attack our arrangement and in the event that we don't dispose of them, they will take over and ruin our enclosure. There are numerous distinctive chemicals and pesticides in the market that could be used. The methods use will rely on upon individual e.g: which chemicals are better, which are destructive and which ones are easier to administer.

Not numerous individuals are mindful that planting can really hurt the earth as a lot of carbon dioxide might be released through working the soil. This will help a worldwide temperature alteration. Developing and compacting the soil will destroy great parasites. Fertilizers like nitrogen and excrement frequently drain out of the soil and contaminate the water we drink. The increase of the globe's normal temperature is because of the carbon dioxide the soil emits when titled. However we can minimize the tilting by mulching or sheet composting.

The most important counsel one can have in planting is to do all things with control. We should take notice that excessively little and excessively of something is bad. We just need patient and have a little look after our plants. At the end, we will surely see the results and harvest the benefit.

Author Bio: Zara Andrew is from Scotland, UK. She is a reader and guest blogger. She has been writing contents on the web professionally. As an avid reader and blogger, she shares her experience through her articles on Travel, Education, Technology, parenting and many more Health and Fitness. Currently she is working for practical driving test.
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Studying Abroad? Find Out the best Luxury Accommodation for You in UK

Acquiring degree from the UK College or university is the key to a bright and prosperous career and this is the reason that many of the brightest students across the globe opt for studying in UK. Studying in the UK is the first choice for the largest segment of overseas students. The UK universities are well-acclaimed for their high academic standards, offering a broad range of choices, cutting-edge educational facilities and flexibility to accommodate individual needs of each student. The professors in British universities are leaders in their fields with International reputation; British teaching has always been known for high-quality. The alumni of British Universities enjoy high level of professional success after returning to their homelands making them far ahead of others of their generation. The universities and colleges of UK are evaluated by professional bodies continuously so that the teaching and other facilities and research standards are of the highest level.

Luxury Accommodation

What for the accommodation of overseas students!

Studies abroad can be a lot of fun and an enriching experience letting one experience new people, new culture and a completely new environment. But at the same time there are lots of challenges a student has to face when living abroad. Finding out the right accommodation is the first challenge one faces as he or she decides to study abroad. . Many students like to work and study at the same time. Therefore, the accommodation should provide complete support services so that he can continue studying and working at the same time.
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Fortunately, there are really some good accommodation facilities for the students in UK. These high-quality accommodation providers have luxury accommodation facilities in the top cities like Chester, Liverpool, Canterbury, Leeds and Sheffield. When you look for some luxury accommodation where apart from high-quality accommodation, friendly services are also provided, it is better to look for the top providers in this field.

Renting student accommodation is no more a stress with luxury student accommodation these days where students are able to relax during their study days and when they are living away from home as all their needs are taken care of. These kinds of modern student housing is ideal for all – be it domestic students or international students arriving in UK for the first time. Such student accommodation provides a great opportunity to the students to meet new people, make new friends and find a quiet place to study.

When looking for such rented accommodation, make sure that your service provider is able to take care of your every need during the stay. A reputed service provider will provide you with all, from hotel-quality bedding to laundry and cleaning services to high-speed internet and so on. With the reputed service providers you can be rest assured of getting all modern amenities like beautiful beds to give you proper rest, power showers for a refreshing start of the day, fastest broadband so that you can get the deadlines done without distraction, mini fridge and safe, secure access control system. Above all, this kind of modern apartments for the students offers a welcoming, friendly and safe environment and yet provides the students the freedom they deserve and the security they need.

About author: Philip Miller is the manager of a leading company offering luxury student accommodation in UK. He has written many articles on the modern and latest student accommodation on rent for website like In this article Philip is providing us with some valuable information on finding out the best luxury accommodation for students in UK.
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Different Types of Web Offset Printing Machines

The printing industry makes use of various printing techniques depending upon the application. One of the most commonly used printing technologies is that of offset printing. This technique comprises a two step process- first; the inked image is transferred, or offset, from a plate to a rubber blanket. Thereafter, this image is transferred onto the printing surface. Offset printing makes an effective use of the lithographic process, which is based on the repulsion of water and oil. A flat image carrier is used as the printing surface, on which the desired image is printed by employing ink from ink rollers. On the other hand, the rest of the area, which is supposed to be kept neat and smudge-free, attracts a film of water, thus affording protection from the ink. Offset printing machines come in various types owing to the wide number of uses they have. Here’s a look at the different types of offset printing machines:

1. Web Offset Printing Machines

Web offset printing machines are probably the most widely used kind. This is because they are particularly suited to print high-quality material in bulk quantities. The image transfer process here flows from a computer, to plates, to a rubber blanket, to the printing surface. It involves feeding a large ream of paper, generally several meters long, in many parts through the machinery. The idea is to have an uninterrupted printing run; which is why the paper has to be in such large batches at a time.
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Web offset printing machines are used for most of the printed material we find in the household: newspapers, books, magazines, stationery, brochures, calendars and so on. This machinery provides significant economies of scale, whilst being low-maintenance, fast and impeccable in quality results. The final images are found to be consistently sharp and clean. Since the printing plates are built to endure continuous running, the machines are high on sturdiness and durability. What is also rather helpful to the machine operators of modern models is that there is a provision for fine-tuning the end result through the use of electronic screw keys to adjust the amount of ink on the fountain roller. This enables them to achieve just the right color density. Newspaper printing machines these days also routinely have provisions for modular printing units so as to match exact specifications for required number of pages, color and edition volume.

2. Sheet-Fed Offset Machines

Sheet offset machines are used far less frequently than webs offset printing machines. Although the fundamental lithographic process is common between the two, the actual printing is carried out in a different manner. Here, pre-cut pages are fed through the press in contrast to the reams employed by web offset machines. Naturally, this means that the printed quantities cannot be in such large numbers as in web offset machines and the costs incurred are much higher. But these machines do offer one significant advantage: they can be used to print images on plastic, metal, cardstock and other materials besides paper. They are also considered to be easier to operate, and need even lower maintenance than web offset printing machines.

3. Quick Set Offset

Quick set offset machines are rather aptly named: they are so designed that the ink used for printing is quick to set and dry. Such machines are great for saving the quantity of ink used. They are used specifically for the printing of specialized high-quality image. These could include instruction books, trademarks, and vivid imagery in some periodicals. Like sheet-fed offset machines, they are not meant for high-volume production.
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Monday, 4 August 2014

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Tips While Travelling with Family in Europe

While a household holiday to Europe calls for advanced preparing and also preparation, the actual region comes with an amazing, residing classroom connected with record, skill and also the structure. Youngsters and also grownups will delight in Britain's Manchester Eye Ferris tire, Italy's creamy gelato and also Germany's fairy-tale castles. As outlined by European take a trip, the key to an effective European family vacation is actually producing everyone content, such as moms and dads. Just about all you will need to have fun with an enjoyable European family vacation is actually a small amount of added preparing and a robust focus on kid-friendly activities.

Preparing your family vacation

The key in order to effectively take a trip along with little ones is the planning.

An organized trip will help you go around getting bogged along by simply logistics. Normally, you possibly can select an individual getaway including Disneyland Paris.

In the event that you’re feeling much more daring you might want to approach a household bicycling excursion or possibly a burst family vacation, both equally which offer you a key exercise all-around which in order to framework your current nights.

Traveling Choices

Any organised excursion frequently is most effective pertaining to people on their very first European excursion. Any grouped together family vacation, like Adventure by simply Disney's Europe Spouse and children Trips, presents prepared itineraries and also expert tour guides whom accomplishes all the function. Self-sufficient takes a trip usually takes far more preparing and also takes a comfortable prospect, yet nobody in addition establishes exactly where you will move, exactly where you be or how you expend your current nights.


Little ones understand in advance around the places you are going to check out, like seeing motion pictures or studying publications of which be held with those people locations, like "The Seem connected with Music" pertaining to Austria or "The Journal connected with Anne Frank" pertaining to Amsterdam. When I also advises mastering some dangerous words and also introducing children in order to European dishes before the excursion. Older kids may use publications in order to record their activities.


Every person inside family members, which include new-borns, needs a passport going with Europe. Parents really should bring the actual passports and also shop photocopies of into their suitcases. School-age children and also teens may load up lighting when they should bring their unique suitcases through airports, on train locomotives or higher inn steps. Individuals holding little one items really should rent payments a car as an alternative to journeying on jam-packed train locomotives.

On the plane

While children under 3 can certainly experience in the parent's clapboard, buying a seat for each and every relative makes the actual trip practical for anyone. For children under 12, some sort of priced in order to Europe generally charges 58 % in order to 70 % associated with a person cost. Any nonstop flight is most effective along with children, and a "fun bag" along with goodies and also activities may reduce apathy. If it is time to snooze about the jet, people really should adhere to usual going to bed workouts: don pajamas, clean pearly white's and also understand a story.


Having a grouped together trip made for people, you will most likely be from family-friendly accommodations pre-screened because of the trip organization. Self-sufficient people really should stay away from little resorts or sleep and also breakfasts when journeying that has a little one, as they rarely consist of cribs or in-suite bathrooms. Travel guides advises basing the whole excursion in one area as an alternative to looking to take on several nations around the world. Leasing a complete household or condominium right through your current be will allow the family in order to disseminate, prepare dishes and also reside including residents.


The most beneficial family member’s places include attractions for all ages, like luge goes with Swiss and also Disneyland Paris. Children may make many of the choices, like where you can eat or which adult to visit. Slowing down -- seeing grazing sheep with Eire or ending in order to enjoy with London's Hyde Car park -- will allow children for being charmed by simply Europe as they experience the continent's uncomplicated pleasures.
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Author Bio: Zara Andrew is from Scotland, UK. She is a reader and guest blogger. She has been writing contents on the web professionally. As an avid reader and blogger, she shares her experience through her articles on Travel, Education, Technology, parenting and many more Health and Fitness. Currently she is working for esta.
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Sunday, 20 July 2014

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How to build muscles effectively without equipment?

Muscle development torso, biceps and abs is the goal of most practitioners of body building. Go through sessions of strength training is the only way to achieve this goal, but the question is why are most appropriate for optimal muscle development. This is what we will try to address in this article.

First, it is important to know the different muscle groups of the body. Buttocks, back, chest, and thighs are the largest groups in our body. For their development, it is necessary to have regular sessions of strength training exercises adapted to each of these muscle groups.

To support the chest, pumps and bench press are fundamental strength training exercises for that body part. This is just to tell you that there are different types and variations of strength exercises to work every part of your body.

build muscles

These strength training exercises, you can start by push up for your pecs. This exercise among the main strength without equipment that allow you to effectively develop the muscles of the torso. In addition, you do not get bored because there are more variations of push ups.
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  • Conventional pumps are to keep hands level with the shoulders, down the bust inspiring to graze the ground and then return to the starting position while keeping your abdominals contracted well. They allow you to work together chest and triceps. You can also make hand pumps apart or hands tightened to your goal. Hands wide focus on the chest, while the hands close together work more triceps.
  • Pumps feet elevated bias the upper torso, they resemble conventional pumps then the difference that you need to keep the feet in height with a bench or chair.
  • Hindu pumps are also a kind of pump handy for the development of the pectoral . Must be behind the starting earlier than other parts of the body down by bending your arms and bringing the body forward to meet it at the end by a high back to return to the starting position. Basically, it's sort of a rotation of your body.
The bench press is one of the training exercises the most popular in the field of body building. It promotes rapid and efficient development of the pectoral if properly executed. When you lie, it is down, then lifting a load as soon as it touches the chest. You can make variations of the classic bench press with dumbbells developed through the tilted-developed and developed close grip. However, for security reasons, it is advisable to have an assistant at your side whenever you perform these exercises.

For the thighs and glutes, you can do a series of squats that are to carry out a series of squats, with or without a load on his shoulders. It is one of the fundamental strength training exercises for the lower body parts.
These training exercises are simple and easy to perform and you do not necessarily need to go indoors. You can now build muscle from home according to your schedule.

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Saturday, 19 July 2014

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Should we monitor what a child watches on TV?

TV is often debated when it comes to education. Should we allow a child to watch TV? How long? Can we let a child watch any program? TV Is an information and learning, or a source of violence for a child?

TV, Tool Information and Knowledge

TV is a tool for daily life. Nowadays, it is difficult to prevent a child from watching TV without it being considered by the latter as a punishment. In addition, watch certain programs and be able to talk is part of the culture, references to his social group. Television can be seen as a means of integration and socialization in a group. Television, for the variety of its programs, allows the child an intellectual enrichment. Indeed, the scenarios which witnessed the child through movies, documentaries or other, allows it to integrate behavior, social norms and knowledge by another medium that school. Some authors even argue that television allows the child, identifying with the characters of the small screen, to define some notion of everyday life and deconstruct stereotypes. TV allows here to mark the distinction between the real and the imaginary.
child watchv tv

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Television and violence in childhood

Each age is learning and the integration of specific standards. Television can be a good way of learning and widening thought if and only if its use is regulated by the parents and the images viewed are not of a traumatic nature. Indeed, some studies observed a correlation between the act of watching television and develop violent behavior. Children seeking to reproduce the observed behavior on TV. In addition, the longer a child stays long in front of the TV, the more it will effectively isolate and the desocialize. Isolation can also lead to the development of aggressive behavior.

Children, television and romantic relationship

Children and adolescents are constantly looking for benchmarks and models to address relationships with others, friends or lovers. The subject is difficult to discuss with parents, it is often in the media and in particular to television they look. Yet the image of sexuality shows on TV can be disconcerting and devalue teenager. Indeed, it is often idealized to the point that it may seem completely inaccessible (as is often the case in advertising or in many series), or it is systematically related to violence, or stripped feelings (as in pornographic films).

In the end, what to do?

In the light of various studies on the subject, it is clear that the TV is not completely beneficial or totally dangerous. It is important for it to be an educational and development tool that parents talk to their children different programs it is preferable possible or not to watch. Establish a time of dialogue between parents and children, after watching a movie - documentary or otherwise - can reduce feelings of violence or insecurity feels that a child who watches TV.
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Tuesday, 24 June 2014

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Set up with a commercial license Dubai for your business!

Commercial License for Dubai - There is never enough information you get about setting up an enterprise in the Middle East. It is obviously never easy to have a company set up in a foreign land. It takes a lot of research and with it a lot of commitment and research. You need to understand what form of business would work best for you and why you should invest in it. Plus, there are plenty of businesses that have started and flourished in the past, would it make sense to follow the same path even though there are established players today? There would obviously be a rough market to proceed with in that case. Once you finalize on the industry you will enter, you need to decide on the commercial license Dubai that would make the most sense for your business. It is extremely important to know that you cannot function any form of business activity without the presence of a commercial license.

Over the years, I have understood the value of a trained professional or an expert in the industry. You have a lot of queries that will pop up during the set up of the company and you need someone to guide you through that. In the event that you are setting up a restaurant, the approvals and licenses you need are completely different from that of a trading office. Also, the approaches that you need at the respective ministries are very different. You need to know the prior documents required before you apply for the license. It would be quite a tough task approaching for a license unless you have each and every approval in place, most importantly from the financial institution backing you. You need to always show the support you are taking from a bank, and unless this is in the right place, you may be denied the license all together. So, getting this right is very important. This should be one of the first things your consultant would suggest to you.

 duabi license 
Another valuable insight I can provide is to understand the neighboring markets very closely before deciding to invest or enter the market. As explained a little earlier, there are many players that exist in each and every market in Dubai. You need to be extra cautious about each step you take.
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If your business revolves around trading of goods or services to the public, you would have to choose a commercial license to set your business up. This would also be directed perfectly by your consultant. Keep in mind that this not an easy task.

After this, you would have to sort out the legal implications and certifications required. Here the nationality of the owners and nature of business as well as the ownership details need to be entered before it can be set up. At the same time, you need to also decide on the location of the business. Quite understandably, there are benefits in Dubai Mainland which are based on your business type and model. Dubai mainland is home to some of the biggest businesses in the world and being a part of this area would obviously give you a huge brand value. If you do decide to continue with a location in Dubai mainland, you would have to get your company registered with the Dubai department of economic development. It is only after this that you would be provided with a commercial license Dubai to precede into business. Now, it is important to remember that whether you invest in a free zone or in the mainland, you would not be liable to pay any form of taxes for your business or your earnings. This would be 100% tax free.

Once, you complete formalities in terms of location, you need to decide the ownership details. This is again irrespective of the location of your business. Remember that the operation of your business has nothing to do with your ownership rights. So, this means that an overseas person can still have 100% ownership of a business in Dubai.Even after the completion of all this steps, there would a lot of formalities that need to be taken care of in terms of administration. But, rest assured, the bulk of your company set up is complete.
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Author Bio - I am Aalee Ishat, a marketing professional with more than 5 years of experience in the world's leading markets including India, UK and UAE. I am currently working with Dubai Mainland Business Setup Service, are dedicating in providing business setup, company formation registration and commercial trade license, professional license, industrial license, llc license services in Dubai and all over UAE.
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Wednesday, 18 June 2014

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Smallest island of turkey Bozcaada

As much as people, locals and travelers claim that this 40-km2 island is not developed it is worth the visit. If you are looking for a great gate away from the so-called civilization that constitutes of busy and overly populated streets filled with too much noise and serious faces out to eke a living in the suburbs, this is the place to be.

The island traces its history back to the ancient times when wars and rampant in a bid to control and conquer different dynasties. The famous war that has ever passed through here is the Trojan War that left the city in ruins and the monuments left behind still play an important role in preserving the culture of the city as well as being an historic site for tourism purposes.

The island is located northeast of the Aegean Sea. In English and Greek it is known as Tenedos and in Turkish, it is called Bozcaada. The main means of getting to the island is by using the waterway from the mainland. Ferries are the most popular means of transport from Geyikli and Canaklle mainland to the island. It takes approximately 35 minutes. The popularity Bozcaada Island provided an opportunity for Seabird Airlines to provide flights from Istanbul to the island.


During summer is the best time to visit Bozcaada. Despite the congestion, the island offers a great experience in terms of fun activities you can engage in. Watching the ships dock, swimming, water sports, sand bathing and fishing are some of the fun activities carried out in these white sandy beaches that cover most of the Bozcaada Island.
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The summer is very memorable here because this is the time that the brightly colored ripe fruits appear in the vineyards. Despite the topography and profuse vegetation that makes this place a marvel, the natural features are equally great. The pebbly cloves on the beach of Ayazma and Sulubahce and the great panoramic view of the Aegean Sea and the Mediterranean Sea steal the show more often than not.

Accommodation is also available on Bozcaada Island. Mostly, numerous top class modern hotels have been built very close to the seashore with floor to ceiling windows to enhance the experience. Since 80% of the land is made up vines, you will be served with the best wine in the county at Bozcaada. Red wine and white wine will be available at dinner to complement the Turkish cuisines that will not miss on the menu.

Besides the one-time travellers that only come here for the holidays, homebuilders have also seen this as their second home. There are numerous real estate projects going on in the island. Perfect “hideouts”, otherwise called post-retirement homes, are being set up here. It is indeed a good venue because of the population index and serene environment Bozcaada provides other seasons apart from the summer. The population, as recorded in the 2011 census proved that less than 3000 people live here. If you are in for this idea, you will need to apply for the normal Turkey visa for travellers and tourists.
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Author bio: Emily passionate blogger, would love to share her travel experiences through her writings presently working on behalf of Turkish visa which provides you best service assistance to acquire visa.
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Sunday, 15 June 2014

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Why Going For Creative Promotional Items Is The Best Way To Go

Creative promotional items may just be ordinary items that have been exemplified due to the amazing ideas of marketing directors and business owners. If there is one thing you should note from this post, is that you do not have to spend so much for you to succeed in promotional products campaign. It just require a bit of creativity and ideas!

Seen all those start up ideas lately by the famous techpreneurs? Yes all they got were ideas and they just believed in it and made it happen. Perhaps your business is like that and perhaps you have to believe in your product for it to really pan out. Technically, with promotional products campaign is just like that.

So forget about the notion that you need to pay for the higher price. Use your mind and look around you. What do your customers look for? Are they interested into something? Are they into something lately? What is their preference? Are they mostly males or females? These questions will give you a clear idea on what your clients need. If so, you can then figure out something that may help.
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Really have no idea? Here are some creative promotional items that you want to consider.

Medical promotional items

Medical promotional items may include thermometers, calendars, box for pills, and so on. What makes these products creative is that they are unique and targeted! When it comes with promotions, you may want to target your clients so that you can truly focus on a specific market. This way, you will be able to cater what they need. You may also be able to give them real results soon rather than just aiming anywhere.

Technology related promotional items

Technology is the frontier of today. If you want to build your clients today, you may want to start working on products that support technology. If you are able to promote products that are used on a regular basis, then you got a gem right there.

Promotional products related to technology include power banks, custom USB drives, gadget cases, and so on. These items are unknowingly used on a regular basis. Sometimes it is safe to say that they can use your product first thing and the last thing of the day. This is so powerful for it means that they promote your brand tirelessly and on crucial time of the day. Think about these promotional styles and incorporate on your methods.

Wearable promotional products

Wearable promotional products may not be as effective compared from before. Today, people are quite conscious on what they wear. Sometimes if your brand is not known, then you may want not to focus on this so much. Nonetheless, these products are quite interesting for the fact that they are affordable and a the same time promotes your brand each time customers.

Now all you have to do is to be persistent with the unique devices or items you provide. Make sure you offer something really interesting an not just something that you think are affordable.

Sometimes, you don’t have to fret on the ideas of a unique item. You just have to go for customized promotional items. An ordinary pen or USB drive can become extraordinary just by having customization.

Display your logo as elegantly as possible with full customization. One promotional product supplier called SaveOnPromotions offers such wonderful customization needs. You have to make sure that the design does not mask the logos and the company name. It should instead display it more clearly. Learn all about these on SaveOnPromotions.
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Author Bio: Jasmine is one of the freelance writer to promoting products like USB drives, Power bank, etc.. You may want to check their full website and new lines of promotional products. Learn all about them today.
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Thursday, 5 June 2014

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Excelling in Search Engine Marketing

Search engine marketing is the promotion of websites by boosting their visibility in the results of search engines. It is a form of marketing on the internet that uses optimization and advertising. Search Engine Marketing utilizes writing in Search Engine Optimization to achieve higher ranking. It may also use pay-per-click listings. With the large volume of websites that there are, you need search engines to help you filter information quickly and present it to you. The main search engines receive a lot of traffic daily and you want that traffic to, be diverted to your website or blog.

The major players in the SEM arena are Google AdWords, Baidu and Bing Ads. These absorbed, about $19.51 billion in the year 2012 from North American advertisers alone. SEM is the fastest growing marketing channel with a growth rate that exceeds that of traditional marketing channels. The management of SEM is done using direct management via SEM vendors or optionally through a provider of SEM tools. The third option is using self-service in an advertising agency.

Search Engine Marketing
Search Engine Marketing

SEO has expanded to be the primary help for businesses to use the unique opportunities in advertising offered by search engines. New agencies that focus on marketing and search engine advertisement have emerged. They submit their sites to directories and then develop online strategies that businesses, individuals and organizations can use to advertise. They use several key methods to achieve this;
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  1. Keyword research and analysis: This involves three steps. The first is to ensure that the search engines can index the site. Next is finding the relevant keywords that are popular and using those keywords on the site itself in a manner that they will generate traffic to the site.
  2. Website popularity and saturation: This is basically how much your website is present on search engines. Statistics show that few users go past the first page of results on the search engine results and those that do will not go past the second page. You want to make sure that your website appears on the first page and preferably amongst the first results. Back linking is a trick that is used since engines prioritize the websites that have many back links to them. your page should also have the keywords that people are searching for. Haphazard arrangement of these keywords should be avoided as well as stuffing the content with keywords. Write content that contains the keywords in a natural manner and let them flow and blend in with the other material.
  3. Back end tools: As well as internet analysis tools and HTML code validators. These offer information on a web site and its guests and permit the website’s success to be evaluated. they may vary from simple counters for traffic to those that use log files. There are others that deliver data that is based on the conversion to and page tagging. It is advisable to use several different code validators since each checks different aspects of your website.
  4. Using who-is-tools: These are tools that show you the owners of websites and their affiliated online projects. These tools help you with valuable information that helps you know about trademarks and issues relating to copyrights.
  5. Paid inclusion is where a search engine charges money for a website to be included in search results. This is also called sponsored listing. The paid inclusions are listed in a separate area by most engines or put together with the others in the main results area. The payment affords a filter to prevent superfluous material from appearing on results and helps the engine companies generate revenue. On the other hand, it has been argued that this is unfair since the financially well-off websites get to hog the show. It is advisable to combine good optimization and getting a piece of the paid-for action.

SEO and SEM work hand in hand. A well optimized website has content that is easily searchable and is relevant to the internet users.
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The author is a long-time writer and website optimization expert at Essay Jedi. He writes well researched articles in the IT and Website content niche.
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Wednesday, 4 June 2014

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Update Moto X, E and G with Android 4.4.3

Update Moto X, E and G with Android 4.4.3 - An amazing phone experience is more than just the physical device you hold in your hand. We know that the complete phone experience is about both the software and the hardware. And we believe that your software should continually evolve to get better and better and keep you on the cutting edge.

We are excited to announce some icing on top of the, well, KitKat. Starting today, we are rolling out Android™ 4.4.3, KitKat®, which was just released by Google.

This week we begin rolling out to:

  • Moto X T-Mobile users
  • Moto G users who bought online in the U.S. (includes Moto G 4G LTE) and at retail in Brazil
  • Moto E users who bought online in the U.S. For Moto E users, you are still up for the next major Android update as well. Consider this the cherry on top.
This latest software update brings an improved dialer with a new interface and new colors to enhance consistency and usability, as well as several stability, framework, security fixes, and enhancements to the power profile capabilities.
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Motorola users will also enjoy:
  • Improved camera image quality for Moto X including better consistency of exposure, more realistic flash coloring, and improved photos in low light conditions using front camera.
  • For Moto X and Moto G, pausing for video recording with a convenient pause/resume button on the viewfinder.
  • Motorola Alert in this update for Moto X and Moto G users. This new app helps give peace of mind by sending periodic messages to the contacts you choose.

Check our release notes for Moto X, Moto G, and Moto E for more detailed information.

Wondering when new software updates will come to you? Please check our software upgrades page for the latest information.
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Posted by Steve Horowitz, SVP, Software Engineering

[Source: Official Motorola Blog !]
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